(October 1, 2015) – Days after celebrating the release of their latest CD, O Come Emmanuel, The Parable Group and Lucid Artist Management have scored another major collaboration milestone. Sales of their exclusive CDs through The Parable Group partner stores have all been #1 chart-topping records – collectively spending 200 weeks atop The Parable Group music bestsellers list. Lucid Artist Management has created a number of exclusive music releases in conjunction with The Parable Group, dating back to 2010; including Dove-nominated albums All Things Bright and Beautiful, All Creatures of our God and King and All is Calm All is Bright. All is Calm All is Bright is up for “Christmas Album of the Year” at the 46th Annual GMA Dove Awards this October alongside notable nominees Michael W. Smith, Guy Penrod and others.
The newest release O Come Emmanuel, produced by Andrew Greer, blends symphonic-styled instrumental carol arrangements with modern choral anthems. Past exclusive CD releases boast an impressive artist roster, including the likes of Ginny Owens, Jaci Velasquez, Sandi Patty, Fernando Ortega, Cindy Morgan, Nic Gonzales (of Salvador), Geoff Moore, Montell Jordan, Melinda Doolittle and other Christian music heavyweights. The bestselling album to date is Share the Wonder, an acoustic collection of Christmas favorites featuring piano, violin, guitar and hammered dulcimer.
Greg Lucid, President of Lucid Artist Management commented, “I am a big believer in Christian retailers and support their efforts to equip their communities with Christ-centered products that encourage, uplift and educate. This has been a rewarding partnership and I am humbled by the reach and impact of our music projects.”
Steve Potratz, President of The Parable Group, added: “Lucid Artist Management has curated exclusive music for our retail partners with tremendous success. It shows that despite the uptick of digital downloads and popularity of streaming channels, physical CDs continue to be an important component of our customer’s Christian retail experience.”
The Parable Group is a data-driven, results-oriented marketing agency that connects retailers, brands, products and services to faith-based consumers everywhere. The Parable Group has been measuring what motivates the Christian consumer for 30 years. They leverage their unique consumer data to drive measurable results for clients across various marketing platforms—from traditional print to next-gen digital technologies—for Christian retailers, publishers, ministries and non-profits. From acquisition to advocacy, The Parable Group fosters interactions and engagement that builds brands and drives customer loyalty. For more information, contact email@example.com or visit www.parablegroup.com. The Parable Group is based in San Luis Obispo, CA.
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