LASAL, an innovative Christian record label founded by Latin GRAMMY® winner Samuel ASH, announces its strategic partnership with Capitol CMG, marking a significant milestone in the music industry. Together, they seek to deliver inspiring music and messages that transcend borders, combining faith-led creativity with unprecedented global reach.
Their collaboration debuted on January 14, with a shared mission to restore balance, amplify art with purpose, and provide a platform for diverse voices, regardless of language or culture. Capitol will not only act as a distributor, but also as a partner in signing and developing artists alongside LASAL.
LASAL was founded to be more than a record label; “It is a calling,” said Samuel ASH, founder of the company. LASAL (Salt) means that it adds flavor and restores balance in the body. That is our purpose: to restore balance in the music industry, allowing artists to freely express their creativity and faith without limits. Capitol CMG shares this vision, and together we believe we can inspire and impact the world.”
To commemorate this historic release, LASAL founder Samuel ASH released his debut single, “De Lo Mío,” on January 17, 2025, followed by an album titled Entre Familia. This release set the tone for LASAL's bold and transformative approach to music, delivering a sound and message that resonates globally.
The alliance with Capitol CMG amplifies LASAL's mission, bringing decades of industry experience and a global infrastructure to bring this transformative music to the world stage.
"When we met Sam, it was clear that he was a special talent with a strong global vision that aligned with ours," said Brad O'Donnell, president of Capitol CMG. "We are very excited about this collaboration with him and his team, and about the new opportunities that we know this partnership will bring in the coming years."
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