Trip Lee Launches New Collective, Brag Worship

Reach Records artist, pastor, author, and Christian Hip Hop pioneer Trip Lee is entering a new creative season with the launch of BRAG Worship, a worship collective born from his long-standing BRAG movement, alongside the announcement of his first-ever worship EP, For Your Glory, arriving February 13.

BRAG Worship is the newest expansion of BRAG, a vision that has shaped Trip Lee’s life and ministry for more than a decade. Rooted in Jeremiah 9:23–24, BRAG Worship calls Believers back to the kind of boasting Scripture celebrates, not in human wisdom, strength, or success, but in truly knowing the Lord who delights in kindness, justice, and righteousness.

BRAG has been a recurring theme in the rapper’s music for many years; it’s a declaration rooted in the belief that every believer is “built to brag” on God. The concept grew into a movement and ministry space designed to help people anchor their confidence, identity, and celebration firmly in Jesus, standing in contrast to a culture shaped by self-exaltation.

The launch of BRAG Worship marks the natural evolution of that vision. Created as a space for cultural expression to meet congregational worship, BRAG Worship exists to broaden what worship can sound like while remaining centered on the greatness of God. It is not intended to stand apart from modern worship, but to stand alongside it, inviting the Church into something distinctive, diverse, and communal.

“I’m not a worship leader, but I am a worshipper,” Trip says. “This music, this collective, it’s for us. This is my expression of it.”

For Your Glory blends Trip’s pastoral heart, deep connection to the Church, and lyrical conviction with a worship-forward sound created for both corporate and personal worship. Offering an early glimpse into the project, Trip and Reach Records hosted an intimate BRAG Worship listening event on December 9, welcoming fans and local worship leaders to experience the music for the first time alongside special guests Madison Ryann Ward and Jonathan Traylor. Watch a clip of the experience here.

With nearly two decades of impact across Christian music, including eight acclaimed albums, bestselling books, and years of pastoral ministry, Trip Lee views worship as a vital discipleship tool.

“Singing truth together does something sermons can’t,” he shares. “Worship puts truth and hope into people’s hearts.”

Despite navigating chronic illness since college, Trip has remained steadfast in his calling to serve the Church. With the launch of BRAG Worship and the release of For Your Glory, he invites believers everywhere to sing, rejoice, and boldly boast in the greatness of God, together.

Trip is a Dove Award and Stellar Award–winning artist whose career has shaped Christian Hip Hop for nearly two decades. After many assumed he had stepped away from music, he reignited his momentum in 2023 with a monthly series of singles leading to his surprise album The Epilogue. With over 489k monthly Spotify listeners and media coverage from outlets such as BET, Vibe, XXL Magazine, and Apple Music 1 with Ebro, Trip’s music has also earned placements in major projects, including Peacock’s Shooting Stars, Tyler Perry’s Bruh, and Netflix’s Rhythm and Flow. His chart-topping album Rise debuted at #2 on the Billboard Rap Chart and #16 on the Billboard 200. In early 2026, Trip will expand his creative reach with BRAG Worship, his first expansion under the BRAG umbrella, and the debut of a new worship EP, a cultural expression through worship.

Beyond music, Trip is known for his pastoral leadership and theological depth, having faithfully served congregations at Cornerstone Church in Atlanta and Concord Church in Dallas. Trip is also the author of two books, The Good Life and Rise, both designed to point readers toward the abundant life found in Christ and to equip a new generation to boldly step into their God-given purpose.

For more information on Trip Lee, Brag and For Your Glory, visit https://builttobrag.com. 

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