The Hollywood Reporter recently shared a feature all about the family behind the Grammy-nominated group JWLKRS Worship, the Schnackys.
Centered around an interview specifically with Allie Schnacky, the story also introduces the entire Schnacky family, following their rise as faith-based influencers and content creators. It also details the formation of their Christian music collective, which first began during the Covid pandemic.
Per The Hollywood Reporter, “It’s not just on social media that JWLKRS Worship (pronounced “J Walkers,” and you can guess who “J” is) and the Schnackys wield influence. On- and offline, the family is a full-service entertainment firm for Jesus—the D’Amelios or even the Kardashians in a Christian alternate universe. They hold conferences attended by thousands. They host a podcast. They dominate on TikTok—including the app’s livestreaming platform—as well as on YouTube and Instagram. In 2023, they began releasing music under the name JWLKRS Worship, and this year they attended the Grammys as first-time nominees for best contemporary Christian music performance/song. Last fall, in support of the popular worship brand Maverick City, they embarked on a 24-date arena tour that included stops at Barclays Center in Brooklyn and Crypto.com Arena in Los Angeles. They’re now developing a reality show with L.A.-based production-management firm Propagate Content.”
You can read the full story now right HERE.
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