.png)
New partnerships reflect long-standing work with experienced, builder-led companies
Syntax Creative has signed four new record labels to its distribution roster, adding Outside Voices Entertainment, Sunday Worship Records, Apex Global Music Group, and Arena Creative Services.
The new partnerships bring together labels operating across children’s music, worship and instrumental, sync-driven catalogs, and artist development. While each label occupies a different creative lane, all four are led by individuals who have spent years building catalogs, careers, and infrastructure before formalizing their next chapter.
“These are people who already understand how this works,” said Timothy J. Trudeau, CEO of Syntax Creative. “They’ve put in the time, learned how to pivot and built something real. That kind of experience changes the conversation from day one.”
Outside Voices Entertainment, led by Daniel Martin and Stefani Rose Martin, joins Syntax with an established catalog and a deliberately sustainable business model. The label is best known for Martin and Rose Music, a children’s catalog that has grown to more than 1 million monthly listeners on Spotify and surpassed 100 million streams worldwide. Outside Voices was built to help artists continue writing and releasing music without the financial strain that often accompanies early growth.
“Our focus has always been on helping artists make bold moves without putting themselves in a hole,” Martin said. “Syntax has been willing to slow down, think strategically, and help us plan releases in a way that actually makes sense long term.”
Sunday Worship Records adds a strong presence in the Christian instrumental and worship space. Founded by gospel musician Matt Fouch, the label centers on hymns and worship songs reinterpreted across a wide range of styles. The catalog has quietly become one of the most-streamed Christian instrumental collections, reaching listeners around the world through music designed to offer comfort, focus, and encouragement in everyday life.
“I started releasing instrumental worship music because I know we all need those quiet times in our life and this music is designed to enhance those moments. It helps people stay grounded, even when there aren’t words being sung,” Fouch said. “I wanted a distributor who would treat that musical philosophy with care and purpose. Somebody that gets it and believes in it. That’s what drew me to Syntax.”
Apex Global Music Group brings a deep, sync-forward catalog led by songwriter and producer Shay Watson. Watson’s work has been featured across more than 75 television series and films, spanning major networks, cable and studio releases. Apex operates across pop, jazz, ambient, country, and world music, with an emphasis on high-quality production and long-term catalog value rather than volume.
“Most of my career has lived behind the scenes in sync,” Watson said. “The digital marketplace has challenges, but it also creates opportunity if you approach it intentionally. Syntax understands how catalogs like mine actually function over time, and that alignment mattered.”
Arena Creative Services rounds out the group as a newly formed label built from the career of Nashville-based engineer Warren David. While Arena Creative is a new label entity, its foundation includes years of behind-the-scenes work on Grammy Award-winning and Dove Award-winning projects, RIAA certifications, and extensive experience in stereo and immersive formats. The label expands that background into artist development, release strategy, and operational support.
“I’ve spent years solving problems most listeners never hear about,” David said. “What stood out to me about Syntax was their integrity and how seriously they take execution. That made this an easy decision.”
Each label is expected to release new music through Syntax Creative in the coming months.
Syntax Creative is one of the leading independent digital distributors and marketing agencies, representing the exclusive worldwide rights to music from more than 150 record labels. A Spotify Platinum Preferred Provider, Syntax maintains direct relationships with all of the major digital service providers and works across a wide range of genres, from worship and children’s music to bluegrass, hip-hop and sync-driven catalogs. Its client roster includes Crossroads Label Group, Pinecastle Records, Mountain Fever Records, Rebel Records and Blue Flower Records, among others. Founded in 1997, Syntax Creative has supported Grammy Award-winning and Dove Award-winning projects, multiple Billboard No. 1 releases and decades-long partnerships built for longevity. To learn more, visit https://syntaxcreative.com.
##
