Reach Records and 2819 Worship Announce New Partnership

Reach Records, the influential label founded by GRAMMY Award-winning artist Lecrae and home to some of the industry’s most impactful voices, including Tedashii, Anike, Hulvey, and Trip Lee, officially announces the signing of Atlanta’s 2819 Worship from 2819 Church, headed by Pastor Philip Anthony Mitchell, to its roster. The announcement was made during 2819 Church’s powerful Good Friday service, where the news was met with overwhelming excitement from attendees and the broader faith community, and caused a chatter among fans and churchgoers online. This partnership signals a powerful move in worship music.

Speaking on the partnership, Reach Records founder Lecrae shared:

"The gospel has always been at the center of Reach Records’ vision. While our roots are in hip-hop, our mission has always been to create space for the full expression of faith music, message, and movement. I’ve personally been impacted by Pastor Philip’s teaching and inspired by what God is doing through this community. As we’ve spent time together, it’s become clear that there’s a genuine alignment that makes this feel less like a partnership and more like a shared calling. We’re excited to help carry the sound, the message, and the culture of this house to new audiences."

Lonnell Williams, Executive Pastor of 2819 Church and COO of 2819 Worship, added:

“2819 Worship was built on one conviction: Christ above everything.

Every song. Every collaboration. Every decision — filtered through that single standard. So when we looked at Reach Records, we weren't evaluating a label. We were evaluating alignment. And what we found was an organization that has spent nearly two decades putting the Gospel at the center of their work, their artists, and their culture.

This partnership is the fruit of obedience. God opened this door. We walked through it.

And we don't take lightly what it means to be the first worship team ever signed to a predominantly Christian hip-hop label. That's not a milestone we chased. That's a door God opened — and it comes with responsibility. Because firsts don't just make history. Firsts set the standard for everyone who comes after.

We believe this is a moment for CCM. Not just hip-hop. Not just worship. Vertical worship that is solely unto Christ — in the fullest sense of the word. Diverse in sound. Rich in expression. Uncompromising in message. The name of Christ deserves every genre, every room, and every generation. We intend to build in all of them.

Reach Records understands assignments. So do we. That's why we're here — and that's why we're just getting started.

Ultimately, 2819 is a house of ‘Prayer, Presence, and Proclamation’ —we are so ready for the rest of the world to step into that presence we experience every Sunday gathering!”

While the collective’s debut single under Reach Records has not yet been confirmed, fans are already rallying behind “For Christ Alone,” a song that has generated significant momentum online with over 1 million impressions and growing demand from Christians nationwide.

According to CBN, 2819 Church has rapidly emerged as one of the most dynamic and fastest-growing churches in America. The church has grown from fewer than 200 weekly attendees in 2023 to approximately 6,000 today, often exceeding building capacity and utilizing overflow rooms every Sunday. Lines form as early as 5:30 AM, reflecting the hunger and anticipation surrounding each gathering. In October, the church hosted its ACCESS prayer event, drawing nearly 40,000 to State Farm Arena, filling both the main venue and a nearby convention center; an extraordinary testament to the movement taking place within this community.

This landmark partnership signals a powerful convergence of culture and worship, positioning 2819 Worship to bring its distinct sound and message to audiences worldwide. As Reach Records continues to expand its influence across genres, the addition of 2819 Worship underscores a shared mission: to elevate the name of Christ through music that transcends boundaries and reaches every generation.

For more information on the signing of 2819 Worship, please visit www.reachrecords.com.

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