Music Services, a division of SESAC Music Group, today announced two leadership appointments that open a new chapter of growth for the division. Nick LaPointe joins as Senior Director of Business Development, and Jay Sudarma has been named Vice President of Marketing for Music Services and CCLI Group. Both appointments are effective immediately.
For more than two decades, LaPointe has worked at the intersection of business development, music licensing, and publishing, building the kind of long-standing relationships that turn rights into revenue for the people who own them. He joins Music Services as Senior Director of Business Development, where he will focus on bringing new clients into the division with an emphasis on YouTube administration, publishing and label administration, and distribution for artists and labels who own their masters.
Most recently, LaPointe served as Senior Director, Business Development at FUGA AVS, where he led the signing of major and independent music publishers and expanded the company’s presence in Nashville. He previously held the same title at AdRev and spent nearly two decades at Warner Chappell Music, directing mechanical licensing and YouTube operations while building relationships across labels, publishers, and artist and writer management teams.
“We’re thrilled to welcome Nick to the team. Throughout his career, he has earned the trust of independent publishers and labels by helping them turn their rights into meaningful revenue,” said Rose Cook, Chief Operating Officer, Music Services. “He brings a relationship-driven approach that aligns perfectly with our commitment to delivering best-in-class service to our clients.”
Sudarma steps into a new role as Vice President of Marketing for Music Services, alongside a promotion to Vice President of Marketing at CCLI Group, where he previously served as Director of Marketing. In this expanded capacity, he will lead global marketing strategy across both businesses, guide the division’s forthcoming rebrand, and drive the global roll-out of its shared services platform.
Over the past decade at CCLI Group, Sudarma has transformed the organization’s global marketing capabilities through data-driven strategies that expanded brand reach, strengthened customer engagement, supported revenue growth, and reinforced market leadership. His experience spans brand development, digital marketing, content strategy, website modernization, and cross-functional partnerships.
“During his tenure at CCLI, Jay has proven the value of a disciplined, data-driven approach to marketing, and this expanded role is a natural next step,” said Cook. “He will work across brands in the Music Services portfolio, including AudioSalad, Audiam, Music Services Inc., The Harry Fox Agency, HAAWK, and CCLI, bringing a unified voice to a growing collection of brands while preserving the qualities that make each one unique.”
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