Kirk Franklin's Fo Yo Soul and CLTRE Lab Partner With Insignia Assets

Gospel icon Kirk Franklin is joining forces with Insignia Assets, a new entertainment venture established by Norman Gyamfi and Jonathan Jay.

This collaboration unites Franklin's companies, Fo Yo Soul Recordings and CLTRE Lab, with Insignia Assets' diverse portfolio, which includes recorded music and publishing, television, film, touring, and events. In addition to this partnership, Franklin will serve as Insignia Assets' Chief of Creative Services.

Franklin, who will be honored with the BET Ultimate Icon Award during the 2025 BET Awards on June 9, shared: “This partnership with Insignia is bigger than business. It’s about building a platform where our stories, our faith, and our culture can live and breathe across every screen and stage. I’ve always believed in pushing Gospel beyond the margins and into spaces where it can challenge, inspire, and connect with the world in a real way. Joining forces with Insignia gives us the reach, the resources, and the creative freedom to do just that.”

To kick off this exciting venture, Franklin will release a new single, “Do It Again,” on June 6. Additionally, his media production company, CLTRE Lab, will collaborate with Insignia Assets’ 3 Diamonds Entertainment division on Den of Kings, a new dinner conversation series hosted by Franklin.

The first episode, focusing on “Fatherhood” and featuring guests D.C. Young Fly, Kountry Wayne, Lou Young and Devale Ellis, will premiere on Franklin’s YouTube channel on Father’s Day, June 15. 

Under this deal, 3 Diamonds Entertainment will be the production partner on select scripted and non-scripted CLTRE Lab projects, providing production services and funding to showcase original storytelling across various formats.

“We’ve worked with Kirk for some time now—from the 2022 release of the multi-GRAMMY®-winning collaborative album, Kingdom, to producing sold-out arena tours with him consecutively over the past few years,” said Norman Gyamfi, Co-Founder and CEO, Insignia Assets.

“Today, we’re thrilled to fortify and deepen our partnership by welcoming Kirk to our executive team, and by charting a course for the future with him from recorded music to touring, film/TV to digital media, and more. We are collectively very proud of this moment.”

A Black-owned and self-funded entertainment company, Insignia Assets’ music portfolio includes Christian and Gospel labels Tribl Records, Maverick City Music and Fo Yo Soul Recordings, and R&B label Platform Sounds.

Additional divisions include Undivided Entertainment for touring and event productions, 3 Diamonds Entertainment for television and film, as well as the Icho Group, the marketing engine of the diversified enterprise. 

Insignia Assets aims to be a leading global entertainment company by delivering impactful, inspirational content to a diverse audience. At its core, Insignia Assets operates with a deep commitment to fostering collaborations with talented Black creators, visionary entrepreneurs, and innovative professionals across all forms of entertainment.

By championing diverse narratives, curating groundbreaking projects, and cultivating meaningful relationships, Insignia Assets strives to redefine the entertainment industry and create an ecosystem where Black creativity flourishes and resonates with audiences everywhere.

Ron Hill, President of Recorded Music, TRIBL Music Group and Head of Touring, Undivided Entertainment said: "Kirk is not just an artist, he’s a cultural architect who has reshaped the landscape of faith and entertainment. This partnership with Insignia marks a new chapter, where shared vision and leadership come together to build lasting value, elevate culture, and shift the industry from within."

XX