Hope Media Group (HMG) has revised oversight of its radio and digital efforts under Scott Herrold who has been promoted to Chief of Content. Herrold joined in January 2023 as Chief of Programming with responsibility for HMG’s radio brands: heritage Contemporary Christian music station KSBJ/Houston and it’s two national networks, WayFM and Vida Unida.
In his expanded role, Herrold will have continued oversight for programming in addition to creating and implementing content strategies across HMG’s radio, streaming, and digital brands. Ministry initiatives including “World’s Biggest Small Group” and “God Listens: The Prayer App” are also a growing and very significant aspect of content development.
“Scott understands the huge opportunity we have to create compelling content that transcends a singular platform. His leadership over all content is but another step forward for our ability to engage people to love Jesus, serve others, and spread Hope across our multiple brands,” said Joe Paulo, CEO of Hope Media Group.
Herrold added, “At its heart, our mission is about building relationships. There are so many ways to redefine what community and connection look like today. As we move forward, we have endless opportunities to create content that engages and inspires people who appreciate Christian music & conversation.”
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