Thank you to our GMA Platinum Member Paul Cardall and All Heart Publishing for sharing about their company.
How did you get your start in the music industry?All Heart Publishing, LLC began with Paul Cardall, who took piano lessons and quit after 6 months as an 8 year old. But God had bigger plans.
Paul's friend David possessed an enchanting way of playing the piano, captivating everyone around him. Tragically, he was taken by the Lord in an auto-pedestrian accident just before their senior year of high school in 1990. This event, coupled with Paul's own journey of surviving three major open-heart surgeries, led him to grapple with profound questions of faith. Why was David taken while Paul remained? Why did Paul bear the scars of man-made interventions while David enjoyed health?
In the midst of this wrestling with God, Paul found solace at the upright piano in his living room. There, amidst the keys, he poured out his emotions. Three tender notes formed a melody, enveloping him in a sense of divine presence, like a warm blanket wrapping around him. Thus began Paul's journey into creating piano music.
Inspired by the works of Mozart, Yanni, George Winston, Michael W. Smith, and chord progressions and signature timing of the Canadian trio RUSH, Paul poured his heart into composing. The following year, he crafted and performed a concerto for their senior year event alongside the school orchestra. Seeking guidance from local artists, absorbing their wisdom, and delving into industry resources such as books, magazines, and documentaries, he honed his craft and understood the complexities of the music industry.
Divine providence brought pivotal figures into Paul's life, opening doors for him to perform at various venues, from restaurants to Nordstroms. Embracing the dawn of the internet age, he utilized email lists and offered his music on cassette tapes, accompanied by a sign inviting patrons to take home a memory for a modest fee.
A significant turning point came when multi-No. 1 New York Times Bestselling author Richard Paul Evans invited Paul to create a soundtrack inspired by his book, "The Christmas Box." Two years later, armed with invaluable experience, Paul acquired the rights to the album and secured a deal with Narada, the classical crossover/new age subsidiary of Virgin Records America. However, after two years, he made the decision to part ways and establish his own record label, Stone Angel Music.
The name "Stone Angel Music" pays homage to the stone angel statue erected by Richard Paul Evans at the Salt Lake City Cemetery, serving as a poignant memorial for parents grieving the loss of their unborn or premature children. Paul's music became a beacon of solace for those in mourning, resonating deeply with families affected by tragedies like the Oklahoma Federal Building Bombing.
With Stone Angel Music, Paul not only released his own albums but also signed talented artists to produce arrangements of hymns, including Steven Sharp Nelson (of The Piano Guys) with "Sacred Cello" and Ryan Tilby with "Sacred Guitar." Their collective mission was to infuse spaces with an atmosphere of peace, wherever their music reached.
Eventually, Stone Angel Music's catalogue found a new home with Anthem Entertainment, now operating under the banner of All Heart Publishing. Though the name may have changed, Paul's commitment to touching hearts and soothing souls remains steadfast.
Tell us about your organization, its mission and vision.
All Heart Publishing, LLC was founded by the award-winning pianist Paul Cardall as an independent record label specializing in producing instrumental music. From cinematic piano interpretations of hymns to original orchestral compositions for piano, the label offers a diverse range of soothing melodies.
With over 50 million monthly listeners in more than 160 countries, 11 No. 1 Billboard chart topping albums, with more than 3 billion streams, Paul's music serves as a conduit for accessing spiritual feelings and creating a peaceful environment. Its calming influence extends to various facets of life, from mothers seeking stress relief and calming their children to business executives seeking respite from the daily grind.
Testimonials from All Heart listeners speak volumes about the impact of Paul's music. One listener, who found solace in the midst of loneliness, expressed how the music warmed her heart and invited the Holy Spirit into her home, dispelling the cold emptiness. Another testimonial highlighted how Paul's music helped a grieving community cope with the tragic loss of a young child, providing comfort and healing during a time of profound sorrow.
Forbes aptly summarized the essence of Paul's music, describing it as a bridge to tranquility and spiritual introspection. His compositions create an atmosphere conducive to unwinding, pondering, and meditating, offering listeners a pathway to accessing spiritual feelings and embracing peaceful emotions.
(Source: Composer Paul Cardall Celebrates Heart Transplant Anniversary & Release Of ‘Peaceful Piano’ Album, Pam Windsor, Forbes, Aug 26, 2019)
What are the most notable features offered by your organization? Who would best benefit from these features?
As previously mentioned, for those navigating the storms of life in search of peace, All Heart Publishing offers a collection of tranquil and soothing instrumental music. Clinical studies conducted by Harvard Health support the efficacy of this genre in reducing anxiety and stress, bolstering the immune system, and promoting deeper and more restful sleep, including REM sleep.
Centered around themes of Christ and faith, this music resonates with thousands of fans who have attested to its ability to evoke profound emotions and strengthen their spiritual connection. Through emails and comments, these listeners have affirmed the transformative power of this music in their lives.
The latest recording from All Heart Publishing is a tender piano arrangement of Be Thou My Vision by Paul Cardall.
How can people find out more about your organization?Visit our website: https://www.allheartpublishing.com/
##
