Mann & Wife Sets Series Record as Most Watched Telecast in Key Demos
ATLANTA (April 8, 2016) – The second season premiere telecasts of Bounce TV’s original series Mann & Wife on Tuesday, April 5 combined to reach nearly one million unduplicated viewers while setting series records in the delivery of key adult demographics.
The total audience reach was up +21% vs. the series premiere last year and the 9:00 p.m. (ET) airing was the most-watched telecast of Mann & Wife ever among P18-49 (+39%), W18-49 (+11%) and P25-54 (+48%). The show also skewed younger than season one, with an average median age of 36 years old (vs. 40 years in S1.)
Mann & Wife was a top three program Tuesday night at 9:00 p.m. with P18-49 (#3) and P25-54 (#2) in African-American delivery among all ad supported cable networks, topping such other shows as Real Housewives of Beverly Hills on Bravo and Dance Moms on Lifetime. Bounce TV also ranked among the top five in AA delivery among P25-54 in the time period, in the company of ESPN, TNT and ahead of more than 90 other cable networks.
Real-life husband and wife team David Mann and Tamela Mann star and serve as executive producers of Mann & Wife. The half-hour situation comedy follows their characters — newlywed, second-chance sweethearts Daniel and Toni Mann — as they laugh and love their way through the ups and downs of life as a blended family, each with two children from previous marriages. Bounce TV premieres new episodes of Mann & Wife Tuesday nights at 9:00 p.m. ET, with a primetime play for the west coast at 12 Midnight ET/9:00 p.m. PT.
Bounce TV is the only emerging broadcast network producing original scripted series. The network’s Saints & Sinners – the first-ever original scripted drama series by an emerging broadcast network – is halfway through its eight-episode first season and continues to set network records for viewership.
Bounce TV is the fastest-growing African-American (AA) network on television and airs on the broadcast signals of local television stations and corresponding cable carriage. The network features a programming mix of original and off-network series, theatrical motion pictures, specials, live sports and more. Bounce TV has grown to be available in more than 93.5 million homes across the United States and 93% of all African American television homes, including all of the top AA television markets. Among the founders of Bounce TV are iconic American figures Martin Luther King, III and Ambassador Andrew Young.
The Belle Report