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NEWS: Provident Music Group Appoints Vice Presidents of Marketing And Promotions And Announces Promotions

By March 17, 2016News

NASHVILLE, TENN. – MARCH 17, 2016 – Provident Music Group is pleased to announce the hiring of Brian Dishon as Vice President of Marketing and Jeff Cruz as Vice President of Promotions for Provident Label Group. Dishon and Cruz will oversee rosters on the Essential Records, Reunion Records and Beach Street Records imprints.

Brian Dishon returns to Provident after a 4-year term as multi-site ministries director for Cross Point Church in Nashville. During his previous employment at Provident, (2007-2012) Dishon led the label group’s promotions team and also served as Vice President of Marketing.

Cruz brings nearly 20 years of broadcast experience to PLG having served as a radio personality and program director for stations including Shine FM in Chicago/Indianapolis/Lansing/NW Indiana, WMHK in Columbia and Z88.3 in Orlando.

“I’m excited about the prospect of working closely with such seasoned professionals as Brian and Jeff in the building of a future vision for Provident. They both bring valuable experience and, more importantly, a passion for the artists and music of Provident,” states Dean Diehl, Sr. Vice President for Provident Label Group. Dishon and Cruz begin their new roles on April 4.

Additionally, Provident has appointed Jimmy Wheeler to Vice President of Sales and Distribution. Jimmy was formerly the Vice President of Sales for Provident Label Group. Effective immediately, Jimmy will be responsible for leading Provident’s sales and distribution functions for all markets.

Provident has also promoted Roxanne Nichols to Director of Label Operations for Provident Label Group effective immediately. Roxanne was previously Associate Director of Marketing for the Label Group.


Provident Music Group, a division of Sony Music, whose labels include Essential Records, Reunion Records, Essential Worship and Beach Street Records, is home to an artist roster which includes Brandon Heath, Casting Crowns, Matt Maher, Third Day, Tenth Avenue North, Red, Steven Curtis Chapman and many more. PMG also consists of Provident Films (“Woodlawn”, “War Room”, “Courageous”), Provident Distribution, Essential Music Publishing and Essential Artist Services. Visit,,, and to learn more.

Media Contacts:
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