ROCKLIN, CALIF. – JANUARY 21, 2015 – K-LOVE has recently named Joe Paulo as Director of Pledge Drives and Donor Communications. Prior to this new role Paulo was Director of Broadcasting at WRCM and WMHK (part of Columbia International University) for the past 6 years and managing WRCM since 2000.
“I’m thrilled that Joe will be joining our K-LOVE family in a role that can impact millions of lives,” shares K-LOVE and Air1 Chief Creative Officer, David Pierce. “As K-LOVE is supported by generous listeners who step out in faith and support our ministry, Joe’s role will help facilitate these efforts by using his knowledge and years of experience to continue to expand the reach of our pledge drives and donations.”
During Paulo’s tenure, WRCM’s revenue grew by 94 percent, and its audience increased by 150 percent. He also spearheaded a multi-million dollar capital campaign and the syndication of the station’s morning show. In addition, Paulo initiated and oversaw the growth of special events like “Faith, Family & Freedom,” which sold out at 16,000 attendance in its final year. He has also served in the Christian music industry and is currently serving as chairman of the board for the Christian Music Broadcasters.
About K-LOVE: K-LOVE plays positive, encouraging contemporary Christian music with a message designed to draw people toward an authentic relationship with God while living out real life in the real world. The radio network has 446 signals in 47 states with an estimated weekly audience of 14 million. Now with their first-ever Fan Awards, their mission is to create a unique and fun fan experience that celebrates and promotes artists, athletes, authors and entertainers, who, with excellence, engage and impact popular culture for Jesus Christ. For more information, visit: www.klove.com.