By Lance R Wieland, WieRok Entertainment, LLC
(Member Contribution)
In this unprecedented season, we recognize that performing artists are going to be severely impacted financially and some spiritually. Many may not re-emerge in music and may be forced into other means of income. I believe that this will be a world-changing event and despite the inevitable loss to everyone, there will be some positive outcomes. If you’re a person of Faith, I hope that you can trust in that.
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Live in the moment with those you love.
This is a historical event that will define the decade so experience it – but don’t get sucked into watching loops of the news.
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Don’t respond in fear.
- Although, our innate response is fear as we see others around us responding irrationally in fear, it’s important to look at a logical perspective.
- Seek a reputable source for information that doesn’t benefit by inciting fear and getting you to dwell in their content.
- Seek rational and logical counsel when making decisions about finances. (Business Manager?).
- Evaluate your income stream and ensure that you’re maximizing it
- Evaluate your expenses and prioritize. (Check those recurring charges on your credit card!)
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Educate: Use this time wisely to better yourself.
- Music Business
- Music Trends
- Music Theory
- Performance Coaching Online (like Tom Jackson, Brett Manning)
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Show Booking:
- Reach out to your cancelled events to re-schedule. Their schedule will get tight so be the first to get back on the calendar.
- Reach out to upcoming events that have not cancelled. Make sure that you have an open channel of communications so you can make decisions quickly.
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Organize.
Many of us get a little OCD when we feel out of control. This could therapeutic – and will help you be more productive when things get busy again.
- Clean out that closet and junk drawer
- Maintain your files
- Get your performance tracks together
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Connect: Take this opportunity to strengthen your relationships.
- Enjoy family time. When things do loosen up – you’ll need to be working harder than ever.
- Connect with your Fans over social Media and Live-Stream events.
- Connect with friends over FaceTime, phone, or coffee when you can safely do so.
- Keep in touch with those that may – or could provide opportunity now or later.
- (Virtually) meet with your team and strategize for this new unprecedented season.
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Write!
• Seasons like this often with shifting emotions can generate some great content – and often therapeutic to yourself and others.
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Practice. Hone your skills!
- Your Instrument
- Your Performance
- Your talks
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Record!
Don’t take unnecessary risks but, reach out to your producers and talk about working on some projects and get into the studio as soon as feasible/safe.
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Most importantly, spend time in prayer – and in The Word.
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