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Indie Promoters Consolidate To Form LiveCo; Brian Becker Leads New Venture

By February 16, 2023News

Five leading independent promoters have consolidated as LiveCo to develop new live events, artists and attractions, the company announced today (Jan. 31). Under the leadership of CEO Brian Becker, BASE Entertainment, Premier Productions, Icon Concerts, Rush Concerts and Peachtree Entertainment are part of the new venture with financial backing by Waterland Private Equity.

LiveCo operating brands and verticals are led by Michael Pugh and Shane Quick (Premier Productions), Paul Meloche (Icon Concerts), Jacob Reiser (Rush Concerts), Mark Maluso (BASE Entertainment), and Bradley Jordan (Peachtree Entertainment), along with a team of corporate executives and operating managers from across the industry to advance LiveCo’s growth and acquisition objectives.

The company works with leading talent and productions to present events featuring artists spanning genres including country, comedy, magic, faith/Christian contemporary music, family entertainment, variety, and festivals. Among the names currently working with the team are Jimmy O. Yang, Criss Angel, Elevation Nights, Coco Melon Live, Jo Koy, Dude Perfect, Cody Johnson, Zach Bryan, MercyMe, For King & Country, and Gabriel Iglesias.

Read full article HERE.

Pictured: LiveCo CEO Brian Becker (Front row, 2nd from R) joins his LiveCo team at a company retreat Jan. 30. L-R: Shane Quick, Premier Productions; Tim Ward, LiveCo; Jacob Reiser, Rush Concerts; Paul Meloche, Icon Concerts; Mark Maluso, BASE Entertainment; Becker; Mark Dinerstein, Live Co; Michael Pugh, Premier Productions; Dale Head, LiveCo and Bradley Jordan, Peachtree Entertainment.
(Photo courtesy of LiveCo)