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INDUSTRY UPDATE: Ignore Super Fans at Your Own Risk; Benji Rogers Tells You How to Give Them What They Want.

By Industry Update

Benji Rogers, President and co-founder of PledgeMusic, speaks passionately about an artist’s ability to reach their biggest fans. That’s because he’s been on both sides. He laughs when asked about the amount he spends in support of his favorite artists, and yet it was his own career as a musician that led to the formation of PledgeMusic in the first place. He’s both artist and patron, and his mission with Pledge is to be the bridge that empowers both sides.

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