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Industry Q&A: Rich Peluso: Executive VP, AFFIRM Films

By Interview

AFFIRM is known for releasing titles like, “War Room,” “All Saints,” “Heaven Is For Real,” “Risen,” “Soul Surfer,” and most recently, “The Star.”  In 2018 AFFIRM is set to release a biblical drama titled, “Paul, The Apostle Of Christ,” starring Jim Caviezel, James Faulkner, and Olivier Martinez. This latest offering from the studio explores the last days of Paul’s life under Emperor Nero in Rome. Prior to his time at AFFIRM, Peluso spent 15 years in the Christian Music Industry as the President of EMI Christian Music Group’s Distribution team where he developed a passion for filmed entertainment. He was also President of The Safe Side Company, a children’s entertainment company founded by John Walsh (Host of America’s Most Wanted) and Julie Clark (Founder of The Baby Einstein Company). We were able to spend some time with Peluso discussing his extensive career in Christian media, how he and his team decide what stories to tell, what defines success for a film, and who influenced him professionally and personally.

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