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NEWS: $150 and A Relationship with Reach Records; How Collision Records Became a Christian Hip Hop Player

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Only two Christian hip-hop record labels today chart on the Billboard 200 without fail: Reach Records and Collision Records. Reach, co-owned by Grammy Award-winning rapper Lecrae and Ben Washer, has had 17 straight solo albums appear on the chart. However, Reach’s first seven projects failed to land on the Billboard 200. Collision, a Phoenix-based label owned by Adam Thomason, became a sure Billboard 200 bet in a fraction of the releases. Its streak of five straight LPs on the chart started in 2013, after dropping its first in just 2012. But without Reach, Collision would not have developed this consistency so quickly — or, according to Thomason, ever even happened.

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